3.Type+and+Effectiveness+of+Ad.

__ ** Personal ad ** __
4. Politicians always have negative things to say about each other and they always try to make the other look bad. In this ad McCain talks about how Obama voted present for teaching discipline, for providing patient’s rights, and for tough penalties on criminals. Voting present means he did not take a side he was just there to vote. There are times where politicians have to get personal with the opposing candidate in order for them to win more votes, by McCain approving this ad he decided to get personal making Obama look like a confused candidate who can’t make up his mind and who is afraid to please a certain side so he decides to please none. **__Negative ad__** 5.McCain attacks Obama on voting present on many important issues which makes this ad negative towards Obama. McCain is trying to make potential voters see that Obama does not know what he is doing and that he can not make his mind up for any of the important issues. This gives a negative image to Obama which makes his potential voters think about how he will run this country if he is elected and it worries some because by finding out that he voted present on the issues that are important to many people, it makes them unsure if he will be able to make the best decisions for our country. 9: The ad was effective in its goal to persuade the viewer believe that Barack Obama would not be a good decision maker for the country. The ad made him appear incompetent and unable to make a decision on a hard issue.
 * __ Final Evaluation __**

Strengths:


 * Used a reliable and trustworthy source to back up their claims
 * Emotional tactics were used to effectively
 * Utilized some of the biggest issues for the country (Abortion, crime, education)

Weaknesses:


 * Could have had more evidence for their claims sited in the ad itself
 * Did not supply claims of good decisions made by John McCain in order to counter Barack Obama "bad" decisions or lack there-of.