1.Issues

__**Central Issue**__ 1: Barack Obama's indecisiveness is the stated issue in this ad. He voted "present" on many topics. Voting present is not necessarily a yes or a no, but an abstention. The ad claims that he is not competent to make difficult decisions. Some of those topics were the most important for the country. The New York Times reported that he voted present 130 times as state senator.

2: This ad implies that Obama lacks character,courage, and experience necessary to make hard decisions, the kind of hard decisions that strong leaders need to make on a day to day basis. It implies that he is a observer rather than a leader. The ad shows Obama's voting record on the hard issues in an effort to ultimately convince voters that Obama is not the proper person to be the leader of the United States.
 * __Implied Issue__**

3: The target audiences for this ad are educators, patients, and people who are interested in the penalties for criminals. The ad targeted many different groups of people. Most of theses people are probably in their middle ages and have families so they are involved and knowledgeable in politics. They also reached out to people who are or were patients and want their rights.
 * __TARGET AUDIENCES__**